Sending marketing messages to your prospects in order to engage them in any kind of promotion via email is email marketing. It can be also phrased as a form of 'Direct Marketing' through email channel. Business organisations use this method to create exposure for their products and services, build and retain customers, or drive traffic to their blog or website.
Building email list is the other important thing in email marketing. An email lists the inevitable requirement in email marketing. You can achieve all your targets with a good email list, which is hard to find so what you have to do is to build one for yourself. There are several methods available to build an opt-in email list like through social media, blog, landing page, online survey, etc.
Garuda 'The Intelligent Mailer' is the latest enterprise email marketing software developed by Degotech. Garuda provides the facility to handle sites, monitor results, understand or know their clients and deliver better campaigns. It immediately monitors each one of your projects and the customer's actions and much more. It is developed to make businesses more sophisticated in this modern world. It sends emails with a personal touch like face to face communication by incorporating personal information about every contact in the list. It also provides the facilities to track all those who have opened the emails sent out, or clicked on any links in the email and those who have requested to be removed from the mailing list. These types of detailed statistics will help you target your real audience and the user-friendly interface will help you using it with ease. This software is developed with the aim to send a large number of personalised emails to various targeted individuals at once. Any type of email campaign can be created with Garuda like newsletters, flyers, new announcements etc.
Advantages of using 'Garuda'
- Easy to install.
- Provides facility to import and export contact list lot faster than any other software and also can export and import the list according to hard bounce, soft bounce or even clean list
- Allows sending random subject lines in email campaigns.
- It allows proper validation for form fields like name, contact number etc. For example, only numeric values are accepted in contact number field.
- Fully automated FBL and bounce processing.
- Provides option to add multiple MTAs.
- Text messages can be personalised in bulk email session.
- Provides faster table search due to the use of Ajax.
- Advanced HTML editor with rich format features.
- Built in spam checker to make sure your emails must be CAN-SPAM compliant.